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Roshe Run Speckled Sole

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Roshe Run Speckled Sole

Roshe Run Speckled Sole

You probably wouldn't be surprised to learn that you can't say "Great Hispanic neighborhood" in your listing, even if the home is in a neighborhood populated largely by Hispanics (and even though that kind of language does make the listing targeted and personal). You might not be surprise to learn that you can't say "Ideal for the busy executive" even if the property is a furnished one bedroom apartment downtown.


Roshe Run Speckled Sole

Roshe Run Speckled Sole

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To keep the listing targeted to the homebuyer who wants a big enough house to grow her family into, I came up with "Room to grow" which has the same connotation as "Perfect for a growing family" but doesn't raise the same potential Fair Roshe Run Speckled Sole Housing questions. With that language, I wasn't excluding anyone not part of a "growing family."

Enjoy endless days of budget friendly summer fun in the easy maintenance backyard with built in bbq and pool

I have to say that I'm not a lawyer and none of this should be construed as legal advice. To be sure that your marketing messages conform to the Fair Housing Act, check with your attorney.

Easy to clean luxury that's kid and pet friendly custom tile throughout

Roshe Run Speckled Sole

Have your cake and eat it, too

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Updated kitchen w/ stainless steel appliances

You're sitting down to write a property listing. You know my first rule of marketing: Make it personal. But how do you do that and stay within Fair Housing guidelines?

Sized just right, with room to grow 4 bd, 2.5 ba, 2600 sq. ft. so you won't have to move again in 5 years

Unfortunately the Fair Housing Act doesn't actually list the words you are and are Roshe Run Beige

not allowed to use in your marketing communications. The language you can and cannot use while remaining faithful to the spirit of the Act is up for interpretation. "no drugs" or "no smoking").

Roshe Run Speckled Sole

Roshe Run Speckled Sole

The Fair Housing Act, explained

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Roshe Run Speckled Sole

The purpose of the Fair Housing Act is to ensure that a person can buy or rent a house or apartment wherever they want regardless of their race, ethnicity, gender, religious preference, disability, family status or national origin. In some areas, discrimination on the basis of sexual orientation is also prohibited.

Take the following plain vanilla listing:

The perfect kitchen for rainy day cookie baking updated w/ stainless steel appliances

Roshe Run Speckled Sole

Custom tile throughout

1234 Main St., Anywhere, US 12345 low maintenance luxury with room to grow

4 bd, 2.5 ba, 2600 sq. ft.

When I sat down to modify the listing, I wanted to say "Perfect for a growing family" because that's the target prospect an upper middle income, young family. But my client and I decided that kind of language, however good from the targeting perspective, might be walking too close to the Fair Housing line.

It is a typical property listing that describes the features of the property totally safe within the bounds of the Fair Housing Act, but also pretty boring and not at all targeted to potential buyers or renters.

Some say that the safest bet is to describe the property and nearby amenities not the potential buyer when advertising. Unfortunately, if you are blind to your potential buyer when you're crafting your advertising message, that message will be less effective. But with some creative thinking, you can adhere to the Fair Housing rules and effectively highlight the property's benefits to your prospective buyers.

Roshe Run Speckled Sole

1234 Main St., Anywhere, US 12345

´╗┐How to Market Properties without Violating the Fair Housing Act

Roshe Run Speckled Sole

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